Famous Brazilian white spirit cachaca has found its way into India with company Diva Cachacha launching it in New Delhi, Mumbai and Bangalore. Cachaca is distilled from fermented sugarcane juice and is the most popular alcoholic beverage in Brazil. Considered the first truly Brazilian distilled spirit, its origins can be traced back to the early 16th century.
Cintia Cardoso de Souza, founder of Diva Cachaca said, "We are going to be the first cachaca brand to be entering the Indian market. Initially in the first phase, it will be introduced in New Delhi, Mumbai and Bangalore as we want to judge the response."
Diva Cachaca is being launched in India in association with Aspri Spirits Pvt Ltd, an Indian company associated to the sale, marketing, and distribution of international spirits.
"The reason why we are launching this in India now is that Indians are now becoming more and more eager to try out new things. Today almost 60 per cent of the Indian population is between the age group of 22 to 45 and also one cannot ignore the fact that the Indian middle class has more money today to enjoy some of the finest things," said Arun Kumar of Aspri Spirits. "Initially it will be made available in all the premium segment hotels, restaurants and bars to make people aware of the drink. Depending on the response we will slowly and gradually have it sold through the retail outlets," Kumar added.
The company is targeting to import 1,200-1,500 cases from Brazil in the first year of the launch. In future, the numbers are expected to rise alongwith making available the beverage to other states. "By the third year, when we would also be in the second phase of the launch, we will be importing 5,000-6,000 cases and introducing it in Hyderabad, Pune, Goa and Chandigarh," Kumar said.
Cachaca can also be used for cooking, making desserts and whipping up milk shakes. Diva Cachaca will be priced at Rs 1,378, exclusive of taxes, which will differ from state to state.
Source:- http://www.headlinesindia.com/life-style
Friday, December 7, 2007
Aishwarya launches Longines new Bridal Collection
It is the wedding season and the bells are ringing everywhere. On the occasion of its 175th anniversary, Swiss watch manufacturer Longines also decided to get into the celebratory mode. The brand introduced its bridal collection in India - a graceful and seductive range of watches - which were revealed on the catwalk in an exclusive fashion show by Aishwarya Rai Bachchan. Blush she might, but the bride also dazzles, and with this watch collection, brides this season now have a touch of elegance, style and shine marking their steps to a new time of their life.
The Longines bridal Collection comprises three lines: Longines DolceVita: elegance for today, Longines BelleArti, eternal feminism and La Grande Classique de Longines: confirming an enduring tradition, priced at Rs 100,000 onwards.
The Bridal Collection was showcased in India by a fashion presentation in New Delhi, leaving the audience spell bound when Aishwarya Rai Bachchan played the show-stopper wearing a wedding lehenga designed by Tarun Tahiliani. On her elegant wrist dazzled the Longines 175 Diamonds, that commemorates this special anniversary year. This limited edition timepiece is available in just 175 pieces, and as the name coquettishly suggests, is encrusted with 175 sparkling diamonds.
Unveiling the new collection, Aishwarya Rai Bachchan, said, "This collection of timepieces from Longines is a perfect contribution to complement the wedding finery on this most important occasion in one's life. The collection conveys an extraordinarily different definition of luxury combined with subtle elegance. The Longines range never fails to surprise me, I would like to possess each timepiece that the brand offers."
The DolceVita collection shows neat, trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with a combination of inspired refinement and uniqueness of style.
Longines' BelleArti collection is a tribute in grace and elegance to eternal feminism. It pays homage to the extraordinarily productive period of the 1920s. Based on a historical model, this collection reinterprets the Art Deco movement through aesthetically pleasing and contemporary timepieces. Capturing the soul and the style of Longines, La Grande Classique de Longines with its slim, sleek case profile provides a cool elegance that gives this collection an appeal as enduring as the classic tradition itself.
Source:- http://www.headlinesindia.com/life-style
The Longines bridal Collection comprises three lines: Longines DolceVita: elegance for today, Longines BelleArti, eternal feminism and La Grande Classique de Longines: confirming an enduring tradition, priced at Rs 100,000 onwards.
The Bridal Collection was showcased in India by a fashion presentation in New Delhi, leaving the audience spell bound when Aishwarya Rai Bachchan played the show-stopper wearing a wedding lehenga designed by Tarun Tahiliani. On her elegant wrist dazzled the Longines 175 Diamonds, that commemorates this special anniversary year. This limited edition timepiece is available in just 175 pieces, and as the name coquettishly suggests, is encrusted with 175 sparkling diamonds.
Unveiling the new collection, Aishwarya Rai Bachchan, said, "This collection of timepieces from Longines is a perfect contribution to complement the wedding finery on this most important occasion in one's life. The collection conveys an extraordinarily different definition of luxury combined with subtle elegance. The Longines range never fails to surprise me, I would like to possess each timepiece that the brand offers."
The DolceVita collection shows neat, trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with a combination of inspired refinement and uniqueness of style.
Longines' BelleArti collection is a tribute in grace and elegance to eternal feminism. It pays homage to the extraordinarily productive period of the 1920s. Based on a historical model, this collection reinterprets the Art Deco movement through aesthetically pleasing and contemporary timepieces. Capturing the soul and the style of Longines, La Grande Classique de Longines with its slim, sleek case profile provides a cool elegance that gives this collection an appeal as enduring as the classic tradition itself.
Source:- http://www.headlinesindia.com/life-style
SAARC designers showcase their creativity
Designers from nations that are members of the South Asian Association for Regional Cooperation (SAARC) showcased their creativity at an event titled 'Threads of Unity' in New Delhi on Friday evening. The Fashion Design Council of India organised the show at the behest of the External Affairs Ministry to coincide with the seventh meeting of SAARC Ministers. The show focused on the textile heritage of India, Pakistan, Bangladesh, Nepal, Sri Lanka, Bhutan, Maldives and Afghanistan. "Over the last couple of days, there have been several cultural events binding the eight SAARC countries together. There was one folklore audition, fashion and food tradition. And I think all of them go a very long way in strengthening traditional cultural bonds," said Ambika Soni, Union Minister of Tourism and Culture.
The participants said the event offered them an opportunity to showcase their talent before an international audience. "Well for Afghanistan, it was one of the biggest events. This is the first time and we also previewed all the secrets that Afghanistan has," said Mina Sharzoy, an Afghanistan designer. The fashion show was organised to generate the rich cultural heritage of the region by highlighting the textile traditions and indigenous handicraft and embroidery techniques of the SAARC nations.
SAARC provides a platform for the peoples of South Asia to work together in a spirit of friendship, trust and understanding. It aims to accelerate the process of economic and social development in member states.
Source:- http://www.headlinesindia.com/life-style
The participants said the event offered them an opportunity to showcase their talent before an international audience. "Well for Afghanistan, it was one of the biggest events. This is the first time and we also previewed all the secrets that Afghanistan has," said Mina Sharzoy, an Afghanistan designer. The fashion show was organised to generate the rich cultural heritage of the region by highlighting the textile traditions and indigenous handicraft and embroidery techniques of the SAARC nations.
SAARC provides a platform for the peoples of South Asia to work together in a spirit of friendship, trust and understanding. It aims to accelerate the process of economic and social development in member states.
Source:- http://www.headlinesindia.com/life-style
Friday, November 23, 2007
IndiaLifestyleChoice
After spending grueling hours at your workplace, every soul desires to pamper themselves with the best of adulation. With more and more working couples opting for neat and chic homes, truly there has been a striking metamorphosis in the Lifestyle choice of not only the urban Indian, but which is gradually having ramifications even in the rural frontiers. For today's Indians, lifestyle is not just about festivals, drab social gatherings, in fact with a gamut of Lifestyle choice, people these days emphasize on quality spending of time. Vacation homes in exotic locales for instance is one of the popular Lifestyle choice of the rich and famous. Mostly in close proximity to some grand level Spa or club, spending your weekend in your own Vacation home renders a royal aura to your stressful monotonous life.
As for those who cannot afford them, holidaying in some good location, lapped in luxury and nature is another most opted Lifestyle choice. A nice way to spend some time with your beloved could be a great candle light dinner at any of the city's restaurants. In fact with the ubiquity of plush malls, window shopping or simply shopping is a favorite Lifestyle choice. You can take a look at the galore of things available at these malls, making just use of the products. If you have an enriched Lifestyle choice, surely you will introduce some great home décor stuff from these places, to add some rich vibes to your own personal space.
As for those who cannot afford them, holidaying in some good location, lapped in luxury and nature is another most opted Lifestyle choice. A nice way to spend some time with your beloved could be a great candle light dinner at any of the city's restaurants. In fact with the ubiquity of plush malls, window shopping or simply shopping is a favorite Lifestyle choice. You can take a look at the galore of things available at these malls, making just use of the products. If you have an enriched Lifestyle choice, surely you will introduce some great home décor stuff from these places, to add some rich vibes to your own personal space.
IndiaLifestyleCenter
Changing societal norms, metamorphosed ways of living, getting out of the cocoon of social taboo, urban India has indeed awakened to a new dawn. Transforming the urban life, the change can be perceived even in the rural precincts. With the surge of overall economy, more and double in come families, there has also been a rise in the money expended to enhance one's lifestyle, on a whole. As a result more and more retail giants these days are opening Lifestyle center , to cater to this need. Apart from these, there are also independent and smaller Lifestyle center, which are equally satisfying for the customers.
If you are an aesthetic to the core, and vibrant home décor really turns you on, rush to the nearby Lifestyle center, to grab all the latest Indian and fusion decorative artifices. Stressing more on recycled and eco-friendly products, you just cannot resist spending bucks on the amazing Lampshades made out of handmade paper or cane. Aromatic candles and incense made generally in the small cottage industries are the typical and most in vogue products sold in the best of the Lifestyle centers. In fact these days, a host of young artists are creating wonders, with disposed scrap materials like broken cycles, or even iron rods. Giving an innovative shape to them and selling them at the most affordable price in the unique Lifestyle centers.
If you are an aesthetic to the core, and vibrant home décor really turns you on, rush to the nearby Lifestyle center, to grab all the latest Indian and fusion decorative artifices. Stressing more on recycled and eco-friendly products, you just cannot resist spending bucks on the amazing Lampshades made out of handmade paper or cane. Aromatic candles and incense made generally in the small cottage industries are the typical and most in vogue products sold in the best of the Lifestyle centers. In fact these days, a host of young artists are creating wonders, with disposed scrap materials like broken cycles, or even iron rods. Giving an innovative shape to them and selling them at the most affordable price in the unique Lifestyle centers.
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